“Demystifying Licensing: How to Leverage Your Music for Sync & Brand Opportunities”

This hands-on online workshop/panel discussion is designed for family music artists who want to break out of the silo and reach mainstream audiences through sync licensing and brand partnerships.

Join Amelia Robinson of Happy Media and special guests from the sync world to gain insider knowledge on making your music placement-ready, organizing your catalog and metadata for maximum impact, and leveraging your artist platform to connect with brands, media, and collaborators.

What Participants Can Expect:

• Clear, practical definitions of sync licensing and brand partnerships, and why they matter for your career.
  

• The dos and don’ts of licensing, from metadata and catalog organization to rights management.

• Tips for treating your music as a business, including shifting from low-return press to strategic marketing that drives results, leverages your platform, and builds long-term growth.
  

• Real-life insights from Happy Media Artists on how being sync-ready has broadened their vision and unlocked new creative and career opportunities
  

• Sneak peeks of behind-the-scenes processes supervisors care about but rarely explain.

• Actionable strategies you can apply immediately to make your music sync-ready

This 90 minute workshop includes time for Q&A and discussion